5 Reasons To Consider Private Labeling

Posted on February 29, 2016 @ 5:36 pm

Private labeling, for those unfamiliar with the terminology, occurs when a company places their own label on a product that was created by another company. If you think it sounds a bit strange to do so, consider how many products on the market are sold in this manner. Everything from food products to auto parts to wholesale electronic cigarettes and wholesale e-liquids are sold using private labeling. There are actually many reasons why private labeling can be a good option for your business.

1. You Can Build Up Your Brand Recognition

If you have a shelf full of a product such as wholesale e-liquids, no doubt you sell many different brands. People might be able to find these brands at many other vape shops. But, what if you had a selection of private label wholesale e-liquids or wholesale e-cigarettes? These products would be “exclusive” to your vape shop, no one else could sell them, and they would feature your company’s logo and name.

Each customer that purchases one of your private label wholesale e-liquids will see your logo and store name every time they fill up their wholesale e-cigarette. Their friends and family also might see the label and all of this builds brand recognition. Brand recognition is one of a business owner’s most powerful tools. If people like your “brand,” they will come back to your store for more.

2. Private Labeling Can Be Less Expensive

You might be shocked to find out that private labeling is cheaper than buying a brand name product, but that’s often a big reason why companies opt for private labels. Usually you can save at least 10% and perhaps more than 20% with private labeling, and this is true from products from cookies to wholesale e-liquids to cooking equipment and much more. Not only are you saving money, you are building up your brand name along the way.

3. You Are In Control With Private Labeling

When you line your shelves with brand name products, there often are some restrictions with which you have to comply. For instance, a company might not want you to bid on certain advertising keywords relating to their brand or they might have other advertising constraints. With your own brand, you are free to do as you please, especially when it comes to marketing and advertising and this can be a huge benefit. This is not to say that you shouldn’t also carry some popular brand names as well, though. Just keep in mind that while a consumer can find one brand of wholesale e-liquids at many other stores, they can only find your private label at your shop.

Your first step in the process is to find a company with a high-quality product that offers private labeling. In some cases, these companies also can develop the label for you. If you are searching for someone to provide you with wholesale e-liquids, there are some vape companies out there that offer private labeling and even will create custom flavor blends just for you.

Billy Genthner loves writing reviews on vapor and smoke shop. To get more information about E cigarette Las Vegas shop or to find wholesale electronic cigarette liquid supplier, please visit the VypeVapor.com site today.

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