Are you a human being? The reason I ask is because if you are, then I know one of your secrets. You despise and hate the idea of overstock existing in your business. Most entrepreneurs do, but they just accept it as a given fault in running businesses. It is just something goes along with the territory most of the time, and something people take for granted.
Now that I’ve gone out of my way to paint the bleak picture and describe the bad of the overstock, time for the good news. The internet has changed a lot of things, and it can change how you deal with overstock as well. In fact, there’s more than one way to leverage the internet in solving this issue.
The first trick I would try is to simply leveraging existing success. If I were you, I’d contact all the top online stores in your area. See if you can work out some deal that they will love. If you make an irresistible offer, they’ll take the overstock out of your every month and cue, and they will handle all the selling for you.
If the local store option fails or is non-existent as an option, see some of the national and famous online overstock websites. The odds are they will not be interested in your overstock (they have more offers than they need or can sell), but it’s worth a try anyway!
If both the local and national stores are a no-go, the next thing on the list of things that take little effort is doing ad words. This involves building a free webpage that lists your overstock, and getting people to see it. Next, you want to take the type of overstock you have, say “bikes” and check what it costs when paired with a local descriptor. For example, check what ad words prices are for “bikes Redondo beach”. This is always much cheaper than a national keyword like “bikes”.
Suppose that your ad words is too expensive or not feasible for other reasons – there’s still one more option. You can learn how to do SEO. This is a technique where you get Google to send you free traffic. If for example people look for “plush toys overstock”, and you have some, you want your page to appear as first in the results when people search for that on Google.
If you would like more information, just google a keyword like 3rd Party Logistics or even wholesale closeouts. I hope that helps and I wish you the best!
