Let’s start with one of the most vital why search engine optimization is better: cost. Let’s imagine you were a company that sold flowers. You would have a list of keywords, which are the phrases you would like to be found under in Google. And, let’s say that term costs one dollar per click. And, let’s say that keyword gets one million searches a month. The first result in Google can expect to get 36% of all clicks, or 360,000 clicks a month. An online marketing firm charges a flat fee of usually around $5,000 a keyword. So, if you went the pay per click route, you would pay $360,000 a month, versus $5,000: in other words, you would pay only 1.4% the cost. Web marketing can prove to be a costly venture so hiring an online marketing firm would be the best option.

Another factor that shows why web marketing is influenced by search engine optimization is user preference. There have been numerous studies that have all conclusively proved one thing: users prefer organic results to paid advertisements. According to a Cornell eye-tracking study, 100% of users looked at the first result in Google, compared to only 22% who looked at the paid advertisements. As you easily see, search engine optimization is vastly preferred. An Online Marketing firm will use SEO in their web marketing strategies to enhance search results of companies.

The third big reason that search engine optimization is significant to web marketing is that search engine optimization is vastly more durable than pay per click. While search engine optimization works best when it is being preserved, it does much better with downtime than pay per click. Let’s imagine your company goes through a bad time and you no longer have the funds to pay for search engine optimization or pay per click that an online marketing firm offers.

If you stopped your pay per click crusade that’s it; it’s over. You won’t be on the first page of Google until you pay again. If you stop paying for search engine optimization you will stay on the first page for a few months after that, so search engine optimization clearly represents a more lasting asset.

Because of each of these three reasons, search engine optimization is a smarter choice for most companies, but that’s not to say that pay per click is worthless. Search engine optimization takes more time to start up than pay per click, so pay per click could be a better choice if you have a short time frame. However, as you can clearly see, search engine optimization is probably a better alternative for most businesses.

So, do you think you would like to learn more about hiring an online marketing firm? Would you would like to learn more about web marketing? visit www.fishbat.com today for more information!