Soaring to the top of popular search engines can be tough, especially if you’re a small home based business owner with limited advertising dollars. However, if you follow a well designed online marketing strategy, you can kick your competitors to the curb and get ranked quickly.
Marie and I invest at least 5 hours a week each in learning these strategies so that we can share them with you. And, since Marie has been on the internet band wagon for at least 3 years, she is a walking wealth of information that blows me away all of the time with her knowledge.
For example, Marie recently uncovered a remarkable software program that can define the best keywords in the market based on a comparative analysis. With the software, she can find the keywords that people use to find a product online but have very little competition. When you can zero in on these types of effective keywords, you boost your website marketing strategy.
Let’s say, for example, that you sold jewelry on the internet. If Marie were helping you, she would find the keywords that provided lots of clicks from buyers with little competition. That means, that buyers would click on your site more often because you are using these select and effective keywords which separate you from your competition.
Then, she would tell you how to take those keywords and use them to optimize your site and shoot your rankings through the roof.
Once you know your keywords, it’s time to dominate them. And this is where the next six steps come into play.
1) Use your keywords and secure the .com version of them (dashes are fine). For example, if your keyword or keyword phrase is “Crystal Blue Gems” than your domain name should be www.CrystalBlueGems.com.
2) Use the domain name as your page heading and make sure to use a bolded font that is larger than the paragraph text.
3) Write an easy to read article of up to 400 words using the keywords at least five times.
4) Always mention the keyword once in the first sentence and once in the final sentence of the page and then scatter the remaining three placements throughout the body of your article. This is how you implement your website marketing strategy.
5) When possible, bold and italicize two of the keywords and then create a backlink with one of the keywords to the same page.
6) Always fill in your title, description, and keyword meta tags to complete your keyword optimization.
Using these tips will help your rankings to soar and complete your website marketing strategy.
In conclusion, can you guess what keywords were used to dominate this article? If you answered website marketing strategy, then congratulations – you just successfully identified the words. Keep up the great work!
Want to find out more about website marketing strategies?, Then visit Jan Walker Pinnington’s site on how to choose the best ideas for your needs.
