The market research and brand image analysis of various cars available in the market has proved that pony cars are still highly preferred by a thick consumer base. This analysis was given a concrete shape when 2007 Ford Mustang model was launched by the company. The new model is similar in its style to the already launched model in 2005; however, a visible difference is the changed shape of rear suspension which could absorb shocks as never before. Competitor analysis of 2007 Ford Mustang identifies that not one competitor is equipped with enough resources and brand loyalty, so as to launch a car in order to grab 2007 Ford Mustang’s customers. The car is definitely a worth purchase because it not only meets expectations but exceeds them.

It is the ninth generation pony car which is still similar in appearance to the original car. However, due to the need of today’s time, the car is launched in two different models; each model is loaded with many unique features. The two models are V6 and GT. Each model is launched as a premium or deluxe model. Obviously, the change of name is due to the change in features in each one. Beginning with the engine, both the models have impressive engine performance; V6 has 210 horsepower engine with a capacity of 4.0 lt. The GT models have even more powerful V8 engines with a capacity of 4.6 lt. All 2007 Ford Mustangs come with a rear wheel drive and can go from 0-60mph in less than 6 seconds. This is the immaculate speed transmission technology installed in the model.

The 2007 Ford Mustang also comes in a standard and pony package. Each package is targeted to meet the wants and demands of a different customer segments. The standard package V6, as the name suggests, is the standard model with not many unique features available, for e.g. power mirrors, air conditioner, 16inch wheels etc. The pony package is targeted to sporty adventurous people, who would love to have a sport tuned suspension system so that they can have all the adventure while driving 2007 Ford Mustang. Along with this the car also has fog lamps and very exotics front grills which gives a very sporty look to the car.

2007 Ford Mustang’s V6 deluxe package offers a high degree of customization, by allowing customers to add their required features in their cars. Thus making their customers feel valued and cared-for. The premium model is focusing on the needs of the customer segment which cannot experience a smooth drive without music. For this need, the V6 model offers Shaker 500 music system and GT model offers even a more advanced Shaker 1000 stereo system. The GT deluxe is not very much different than the V6 deluxe; however, it comes with a slightly advanced technology in the shape of antilock braking system. The GT premium model along with the high tech music system also provides the customers with luxurious leather interior.

The acceleration obviously is more in GT model than in V6 because of the changed power capacity of engines installed. However, the most amazing feature of 2007 Ford Mustang is its efficient fuel consumption which ranges from 19mpg (city) to 28mpg (highway). It is an amazing feature because for a powerful car like 2007 Ford Mustang. Thus Ford has made not only a car which is good for the owner but it is also good for the health of your bank account.

The company has launched 2007 Ford Mustang keeping such performance parameters in mind, which the competitors cannot easily beat. Moreover, they also want to have not only satisfied but delighted customer base, therefore, they made sure that the model does not need tedious and time consuming repetitive maintenance work. 2007 Ford Mustang launch has proved that luxury does not necessarily have an opportunity cost! It is one launch that has the ability to sweep the competitors market share and they would not even have time to react to this attack.

If you are interested in more information about the Author visit his Ford site. This article was written by the business marketer from powernetshop.at, the company has a large audio product collection like Autoradios in the Internet.